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“Our Coupon Intelligence Report data reinforces that the path to purchase for grocery items is no longer a static and ritual journey. From home-delivery services to the growing presence of organic items, emerging channels and trends are changing the way shoppers buy, and in turn, how brands reach and activate their target audiences,” says Curtis Tingle, chief marketing officer of Valassis. “Consumers are increasingly looking for convenience and unique shopping experiences, as well as deals and coupons. Brands and retailers that offer these dimensions of value on a consistent basis across a multitude of channels will ultimately see the greatest ROI.”
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ALL CLOTHING » தமிழ் Influencer offers While at the store, 69% of brand loyal shoppers will switch brands based on a discount notification they receive on their mobile device (Valassis) 19% consumers will use their smartphones to search for online deals while in a restaurant (RetailMeNot)
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Wearables Daily deal websites are a dime a dozen these days, from Groupon, to Living Social and Tippr, to the hundreds of smaller sites aspiring to ride the wave of group buying success.
In this post, we’ll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive customer loyalty and conversions and, of course, how to most effectively use them.
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