29% of consumers increased their shopping at stores because they offer/accept paperless coupons, 45% of Hispanic consumers (Valassis)
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An easy trick to keep in mind when deciding between a percentage or fixed amount discount for a specific product is the rule of 100. If your item is less than $100.00, use a percentage discount; if higher, use a fixed amount discount. This is a psychological trigger that will result in the highest perceived value for your customers.
70% of consumers expect to receive product discounts in exchange for their personal information, 55% expect to receive exclusive offers and events (Colloquy)
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Phone.com (2) Now here’s a concept that group-buyers can get behind: The more people who buy a daily Jasmere deal, the lower the price gets! Then, everyone gets charged the lowest price of the day. Brilliant! Deals are new every day and are for an assortment of online stores featuring food, clothing, services, housewares, and more. Sometimes a specific item is on offer (such as a lovely pair of pajamas that were featured recently) and sometimes you’ll receive a “voucher” for a store – essentially a gift certificate. Even if you’re the first to buy, your credit card will only be charged the lowest price of the day. The items are always high-quality and make terrific presents. You can return physical items but not vouchers. Word to the wise: Make sure to sign up with an actual account instead of just joining the email list to avoid confusion later.
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Amazon offers The Complete Harvard Classics Kindle eBook for 99 cents. That's $2 under the lowest price we could find for this eBook in two volumes elsewhere. It includes 108 classic literary selections, including "The Odyssey," "Pride and Prejudice," and "The Origin of Species."
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17% of consumers say irrelevant offers prevent them from joining a loyalty program (3Cinteractive) While the competition in the deal aggregation market is heating up, Elkayam says there’s enough room for multiple players and the whole idea of a daily deal isn’t a flash in the pan idea that will quickly sputter out. But chances are, she notes, that the model of offering daily deals will go through iterations, with some companies emerging as niche players in certain areas.
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