An offer based on the total value of a shopping cart is an effective upselling tactic to encourage customers to spend more, increasing your average order size. A strategic way to incorporate this into your online store is to calculate your average order value for the previous few months and offer a discount or free shipping on all order 10–20% over your average order value.
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45% of consumers would fill out an online form to receive a coupon. (Valassis)
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