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“Our Coupon Intelligence Report data reinforces that the path to purchase for grocery items is no longer a static and ritual journey. From home-delivery services to the growing presence of organic items, emerging channels and trends are changing the way shoppers buy, and in turn, how brands reach and activate their target audiences,” says Curtis Tingle, chief marketing officer of Valassis. “Consumers are increasingly looking for convenience and unique shopping experiences, as well as deals and coupons. Brands and retailers that offer these dimensions of value on a consistent basis across a multitude of channels will ultimately see the greatest ROI.”
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Just as you can drive online sales with offers, you can also drive in-person sales. This can be at your brick-and-mortar location, if you have one, or at in-person events, such as festivals, fairs, expos, trade shows, etc.
The number of coupon prints has been declining 10% annually the past two years; load-to-card mobile and digital coupon format have quintupled in the same period (Catalina)
15% of consumers cite coupons as the top influence in pre-purchase decisions (the top response) (Nielsen)
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About OUR DAILY BREAD Tool Storage & Organization Teens' Room 85% of dads will only buy a product if there is a coupon, compared with 71% of adults in general (Valassis) See Shipping Policy for details.
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Redemptions for load-to-card coupons increased 19.2% between 2014 and 2015 (Inmar) bulk buys
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Food Processors Mobile Stay Connected 55% of consumers would visit a store, restaurant or business after getting a mobile offer when near the location (Valassis)
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Store Locations ▼ I'm a stay at home mom of five girls. I started couponing with a lot of skepticism but was quickly saving our family over $400 a month! Now my goal is to make couponing easy and fun for everyone to save at least 50% off their household needs every week. Read more
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