About 25 million Americans use coupon apps each month (NPD) If you want to position yourself as a higher-end brand or if you have slimmer margins, you may want to consider sticking to customer loyalty-type offers as opposed to weekly sales. On the other hand, if you have healthy margins, deep discounting and daily or weekly sales might be better for hitting your goals.
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Office STORE POLICIES Brandon is a former writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding. Connect with him on LinkedIn or Twitter at @bscarter
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Home & Garden Coupons Popular A mobile app coupon can be either a regular coupon for redemption (discount value or discount percentage) used at checkout distributed by the app-makers or unique, personal sharing codes owned by each user to recruit new users with referral benefits (e.g. Airbnb, Uber). The latter form requires personal sharing on behalf of users to their personal networks.
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